Why I started Flowers by Alison
When my father died, I did what most people do. I followed the funeral director's suggestion and ordered flowers from an online catalogue.
I clicked through the options without really thinking about where they came from, how they were made, or whether they reflected the man I was trying to honour. He was a lifelong gardener, it was what connected us.
I was disappointed with what arrived, and I've thought about it ever since.
That experience pushed me to learn everything I could about the cut flower industry. The environmental cost of imported stems, the harm caused by floral foam, the single-use plastics wrapped around almost every traditional arrangement. The more I learned, the more I wanted to do something different.
Flowers by Alison grew out of that. It is my way of offering families something better - a tribute that is beautiful, natural, and made with genuine care.
What I believe in
UK-grown only
No foam, no single use plastic
No foam, no single use plastic
I source exclusively from UK growers and, where possible, from my own garden. No imported flowers, no air miles, no compromise on where the stems have come from.
No foam, no single use plastic
No foam, no single use plastic
No foam, no single use plastic
Every arrangement I make is either fully compostable or uses returnable or recyclable containers. Floral foam - still used in most traditional funeral arrangements - is a microplastic that never breaks down. I don't use it.
Seasonal and honest
No foam, no single use plastic
Seasonal and honest
I work with whatever nature is offering at the time of year. From October to February, fresh UK-grown stems can be limited and I may incorporate dried flowers. I will always tell you this in advance.
Ready to talk?
Every tribute begins with a conversation. Get in touch and I'll respond as soon as possible.