Privacy Policy

Last updated: July 2026

Flowers by Alison ("we", "us", "our") is committed to protecting your privacy. This policy explains what personal information we collect, why we collect it, and how we look after it, in line with UK data protection law (the UK GDPR and the Data Protection Act 2018).

If you have any questions about this policy, you can contact us at sustainableflowersbyalison@gmail.com

Flowers by Alison is a florist business based in St Albans, Hertfordshire. 

We may collect the following information when you interact with us:

• Contact details you give us when you get in touch through our website, email, or phone — such as your name, email address, phone number, and any details you share about your order or event.
• Order and delivery information, including delivery addresses, if you place an order with us.
• Technical information, such as your IP address and browsing behaviour on our website, collected automatically through cookies and analytics tools. See the Cookies section below.
• Mailing List — if you sign up to hear from us, we'll collect your email address and, if provided, your name.

We do not collect any information from you that we don't need in order to provide our services or respond to your enquiry.

We use your information to:

• Respond to your enquiries and quote for or fulfil orders.
• Arrange delivery of flowers.
• Process payments securely.
• Send you updates you've asked for, such as order confirmations.
• Send occasional newsletters or offers, only if you've opted in.
• Keep basic business records, as required by law (for example, for accounting purposes).
• Understand how visitors use our website, so we can improve it.

We will never sell your personal information to third parties.

Under UK GDPR, we rely on the following legal bases:

• Contract — to fulfil an order or provide a service you've asked for.
• Legitimate interests — to respond to enquiries and improve our website and services.
• Consent — where you've opted in to marketing communications, which you can withdraw at any time.
• Legal obligation — where we need to keep records for tax or accounting purposes.

We only share your information where necessary, such as with:

• GoDaddy, which hosts our website and may process some data on our behalf.
• Any delivery/courier service, if used

We do not share your information with anyone for their own marketing purposes.

Our website uses cookies to help it work properly and to understand how visitors use the site.

You can control or delete cookies through your browser settings at any time. Blocking some cookies may affect how the website works.

We keep personal information only for as long as we need it:

• Enquiry and order details: up to 6 years, in line with accounting record requirements]
• Marketing consents: until you unsubscribe or ask us to delete your details.

Under UK data protection law, you have the right to:

• Ask us what personal information we hold about you.
• Ask us to correct inaccurate information.
• Ask us to delete your information, where we don't have a legal reason to keep it.
• Withdraw consent to marketing at any time.
• Ask us to restrict or object to certain uses of your information.
• Complain to the Information Commissioner's Office (ICO) if you're unhappy with how we've handled your information. You can find out more at ico.org.uk.

To exercise any of these rights, contact us at sustainableflowersbyalison@gmail.com

We take reasonable steps to protect your personal information from loss, misuse, or unauthorised access, including relying on the security measures of the trusted platforms we use (such as our website host and payment processor).

We may update this policy from time to time. Any changes will be posted on this page with an updated date at the top.